Laurie Pewitt founded 24/7 Cardio Fit in 2001 in Nashville, Tennessee.
24/7 Cardio Fit Gym quickly became known as the place to train for
professional athletes such as Chris “Hitman” Fogg, Hector, Jill “I’m Ill”
Brewer, Rebecca “Da Wrecker” Gardner, Nicole “No Hold” Roberts, DeWayne “Da
Pain” Hickman and countless others.
Due to the overwhelming success of its original facilities and the demand
that they created for additional out-of-state locations, a Licensing
Division was formed in 2002. Through the years, 24/7 Cardio Fit Gym has
grown from a single inner city gym into one of the largest health club
organizations with over 300 licenses worldwide. Today, as stated in the
recent report published by the health and fitness advocacy organization
IHRSA, the 24/7 Cardio Fit Gym Trademark and Service Marks are amongst the
most recognized brands in the health and fitness industry.
In 2002, 24/7 Cardio Fit Gym began developing a line of clothing that
started with only four items and is now one of the largest clothing and
accessory lines in the fitness industry. The 24/7 Cardio Fit sportswear division
expanded on a national level making the 24/7 Cardio Fit name and logo a
household item. In 2003, 24/7 Cardio Fit Gym developed a plan to penetrate the
market and began advertising and promoting the licensing division heavily.
Laurie opened 50 corporate owned facilities from 2001 to 2005 in key
metropolitan markets in order to stimulate the opening
of licensed facilities in the surrounding areas.
Not limiting itself to the obvious, 24/7 Cardio Fit entered the media business
in 2008 with its publication, 24/7 Cardio Fit Magazine. As an annual
publication, 24/7 Cardio Fit Magazine has proved to be a powerful marketing tool
for the Licensing Division as well as motivating potential members in the
facilities themselves. The 24/7 Cardio Fit Business Journal caters to
educational information for current and prospective Licensee’s. In 2009, 24/7
Cardio Fit TV, a personalized MTV-like network, was launched within 24/7 Cardio
Fit Gyms creating a motivating workout environment with the ability to control
advertisements and select specific music to play and specified times.
Today, 24/7 Cardio Fit Gyms International is in the midst of tremendous growth
and expansion. One reason for this surge in membership and facilities has been
24/7 Cardio Fit Gym's ability to not only accommodate the serious clientele, but
to also attract the active participation of more mainstream consumers and
fitness enthusiast by providing excellent fitness facilities and
state-of-the-art equipment and service. The large muscular logo is a sign of
credibility across the country and is a testament of where this company began.
The 24/7 Cardio Fit Gym Trademark is associated with service and quality, and is
apparent throughout each and every 24/7 Cardio Fit Gym that opens its doors to
over 1.2 million dedicated fitness enthusiasts.